Ugly Duckling is one of the three films created for Vauxhall in collaboration with two other studios around the world, a project by McCann Woldgroup and MRM Madrid.
‘Backwards Stories’, tells famous fairy tales in reverse across a series of three 50-second films to highlight the benefits of the Astra’s reverse parking camera. Each film sees its eponymous character start with the traditional happy ending, then work their way back to humble beginnings.
I was in charge of doing the VFX (particles, fluids, dust effects), the secondary animations as camera animation, egg, nest and trees, the stage setup and render configuration.
Development
Production Company: Mach
Agency: Mrm//McCann & McCann Birmingham
Directors: Victor Llorente & Rafael Merino
Art Director: Pablo Camarero & Rafael Merino
Technical Director: Victor Llorente
VFX Director & Secondary Animations: Álvaro Rebollo
Modelling & Look Dev: Beatriz Orellana
Rigger: José Antonio Martín Martín
Character Animator: Christian Dan
Postproduction & Color grading: Óliver Martel
Agency: Mrm//McCann & McCann Birmingham
Directors: Victor Llorente & Rafael Merino
Art Director: Pablo Camarero & Rafael Merino
Technical Director: Victor Llorente
VFX Director & Secondary Animations: Álvaro Rebollo
Modelling & Look Dev: Beatriz Orellana
Rigger: José Antonio Martín Martín
Character Animator: Christian Dan
Postproduction & Color grading: Óliver Martel